Link building

Strategies for Acquiring Backlinks

Audience
If you meet your target audience’s needs with content your site will receive backlinks. Period.

It is imperative to know your target audience well. Ask yourself, and others, what does my business offer its target audience? Also ask, what does my target audience search for?

Local SEO

Local SEO: It’s Important Too!

If you have a local business and a website you need to invest in local SEO if you want to have any local presence on the web at all.

Find Your Business Category
One of the first tasks you need to do is figure out how your business is categorized. You will need to know this when filling out information to join local directories, etc. Go to Moz's local categories list to help you choose the right category for your business.

Keyword Research
SEO blog

SEO: The Essential Marketing Tool Many Website Owners Forget

So, you’ve got an awesome email marketing plan and have started your social media channels … what’s next? How can you bring more people to your website and promote your business?

Don’t forget that one of the top ways people find your site is through search engines. All businesses should have a search engine optimization (SEO) plan, in addition to their email and social media marketing campaigns.